9 March 2010
We at The Convenience Store wanted to put together a new and more challenging format for interviewing visionaries, since the world is becoming more visual (not necessarily a good thing). Myself and Maria Piene (who devised the basis of idea after a conversation about the possibility of a visual interview) thought we would at least throw our hat into the ring, if it's going to be visual, at least make it exciting or interesting! We have been firing these out to a selection of designers and will post their answers over the next few weeks.
Anyway, here it is. You can find a download link for the images at the end of post, your more than welcome to respond and email me back. Good luck.
The Ink Blot Test
The inkblot test (also called the 'Rorschach' test) is a method of psychological evaluation. Psychologists use this test in an attempt to examine the personality characteristics and emotional functioning of their patients. This test is often employed in diagnosing underlying thought disorders and differentiating psychotic from non-psychotic thinking in cases where the patient is reluctant to openly admit to psychotic thinking.
During the test you will be shown a series of ink blot images. Look at each ink blot for a moment, then select the appropriate response(s). At the end of the test your responses will be analyzed and scored, and a summary of the test evaluation will be presented to you.
Systems for Rorschach scoring generally include a concept of "determinants": these are the factors that contribute to establish the similarity between the inkblot and the subject's content response about it, and they can represent certain basic experiential-perceptual attitudes, showing aspects of the way a subject perceives the world. Rorschach's original work used only form, color and movement; currently, another major determinant considered is shading, which was inadvertently introduced by poor printing of the inkblots (which originally featured uniform saturation), and subsequently recognized as significant by Rorschach himself.
TCS Ink Blot Test/Interview
The Convenience Store `inkblot` test is a method of fashion(able) evaluation. TCS uses this test in an attempt to examine the design characteristics and functioning of their selected design/interview subjects. This test is often employed in diagnosing underlying thought and differentiating fashionable from non-fashionable thinking.
During the test you will be shown a series of TCS `ink` blot images. Look at each image for a moment, then respond in form of an appropriate image. At the end of the test your responses will be analyzed and scored, and a summary of the test evaluation will be presented on our blog.
Systems for TCS scoring generally include a series of `determinants`. These are the factors that contribute to establish the similarity between the `inkblot` and the subject's content response. They all represent key TCS values and determine aspects of the way a subject perceives The Fashion Industry. form, colour, movement and shading are examples of determinants. Others include; Object, Subject, Process, Value, Past, Present, Future, Local and Convenience.
Interview concept provided by The Assistant Shopkeeper in conjunction with The Convenience Store and The Shopkeeper.